AQUA BURNS IS OPEN FOR BUSINESS | HERE IS A 10% OFF VOUCHER NEW10 ends 31 May 2019

AQUA BURNS IS OPEN FOR BUSINESS | HERE IS A 10% OFF VOUCHER NEW10 ends 31 May 2019

What happens to all the products that big brands don't sell?

February 02, 2017

What happens to all the products that big brands don't sell?


"And what about the clothing that doesn’t make it to market? An estimated 400 billion square meters of textiles are produced annually, of which 60 billion square meters are left on the cutting room floor. Each year over 80 billion pieces of clothing are produced worldwide, and after its short lifespan, three out of four garments will end up in landfills or be incinerated. Only a quarter will be recycled." Greenpeace

Aqua Burns is my second foray into art fashion, and this time I am being wiser and more careful about the production and printing process, oversupply and landfill. In 2000, with my first fashion venture Artists Ties, I produced 6000 mens silk ties in 6 patterns from images of my paintings. Over the years I have sadly had to throw away 1000s of ties. 

It took more than a decade for me to venture into textiles again, at first I ordered small quantities, 40 cushion covers. That of course was too hesitant!! But I did not want a repeat of my tie venture. The next order was 100 which sold out straight away as well. Now I no longer need to do that and have four manufacturing companies that are sweat shop free, which is also really important to me.

All these manufacturers take custom orders from Aqua Burns and most of their other clients. They work with artists and surface designers only, which means I get to focus on my area of expertise and they focus on their individual areas of expertise whether decor or fashion. The beauty of this system is the lack of waste and extra shipping. 

What happens to all the products the big brand doesn't sell around the world, even after discounting? Fashion moves on and they have new products to entice you with, so they in the main send everything they didn't sell to landfill.

Check out this great interview with journalist Lucy Siegle

Lucy Siegle is an author, journalist and presenter based in London. She has written a weekly ethical living column for the Observer for over the last decade, while also authoring two books.

At Aqua Burns we care about waste. Your choices are ordered when you buy, not held in stock. The printing is started on purchase, only the section of the material that is hand cut and sewn is printed, reducing waste of the colour dyes. Then my manufacturer packages and ships our product straight to you, reducing freight and fuel consumption. Our garments can be washed in cold water and dry quickly with no need for a dryer. Just hang them over a rail.

Aqua Burns is brining you beauty and happiness in the best way we can.



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